E-recycling On A Corporate Scale: How To Secure Brand Reputation

As the e-recycling industry progresses along with the Digital Age, many companies are seeking for ways on how to recognize and celebrate their environmental initiatives. Whatever participation they might take, it all points towards environmental preservation. Not only does e-recycling benefit the environment, but it can also benefit businessmen through their corporate sustainability reports. With all of these in mind, all that is left is to have a secured e-recycling process.

A brand reputation may be damaged along the e-recycling process by two main factors: security threat and environmental hazard. To ensure that the brand reputation wont be tainted in any way along the disposal and recycling process, here is a breakdown on how to do so.
Prior to the disposal of electronic devices, companies must first dispatch all of their data. Improper deletion of electronic information can result in data breach and privacy issues. However, secured e-recycling firms offer hard drive shredding for a price. They also offer on-site services for institutions with extremely confidential information like hospitals and law firms. For devices without hard drives, the resetting function works just as well.

Data security has always been a concerning issue by itself. In 2018, 945 data breaches resulted in 4.5 billion data at risk. When a company suffers from a data breach, it can also lead to financial damage. Aside from the material costs, it also results in loss of business and customer dissatisfaction. With all these risks, it is better to cautiously recycle electronics for a reasonable price than suffer the consequences later. By resorting to secured data deletion, businesses can be more responsible in data management without allowing them to be barriers towards a better environment.

Another way to secure brand reputation is to choose the right e-recycling partner. That is, to ensure that discarded electronics are disposed in sanitary landfills with employees who work in healthy conditions. If the wrong e-recycling firm is tapped, its e-waste may either end up being illegally exported or improperly dumped on landfills. If these possibilities come to life, they will give the impression that the brand does not practice good environmental procedures. Moreover, these possible outcomes can seriously harm the environment.

Now that data security is ensured and the right e-recycling partner is chosen, all that is left is to find ways on how to sustain the e-recycling campaign. Based on recent surveys, employees are expecting secured e-recycling to be normalized in the workplace. Businesses that function under ethical environmental practices are also more desired by employees and customers alike. With the employees and customers in line, this fact alone serves as a motivating factor for businesses to practice e-recycling.

According to research, businesses and brands that are committed towards environmental sustainability outpower those who don’t. In a business to business scale, companies geared towards creating a positive change to the environment are sought after as business partners. By simply implementing secured e-recycling, businesses can enhance both of their green and financial credentials.

In the end, sustaining one’s brand reputation in e-recycling should not only be seen tackled within the surface. There is no other way to fulfill this task other than genuinely caring for the environment and the well-being of its employees. Altogether, brand reputation will be effortlessly enhanced over time.

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